Popeyes goes to WAR with Chick-fil-A in Taylor Swift-themed ad that features a hidden jab at their fried chicken rival

Popeyes is taking a page out of Taylor Swift’s songwriting book and calling out its competitor in an ad inspired by the pop star that has a hidden dig at Chick-fil-A.

In honor of National Customer Appreciation Day, Popeyes shared its latest deal – advertising it in the same vein as the Cruel Summer hitmaker’s newest album, The Tortured Poets Department.

And following in Taylor’s footsteps, it looks like the quick food service may have bad blood with Chick-fil-A as it revealed a secret message in the ad, which read, ‘Open Sundays,’ and was a nod to the the singer’s latest song ​​thanK you aIMee, which spells out ‘Kim.’

Popeyes is giving back to its customers by giving them a free Golden BBQ Sandwich (in the form of 600 bonus points) with any purchase of more than $10.

‘The new promotion is a great option for guests looking to try the newest addition to the Popeyes sandwich platform, the Golden BBQ Chicken Sandwich,’ a press release said.