From Grand Slam Champion to Fashion Powerhouse! Serena Williams Joins Kim Kardashian’s Skims as the Brand’s New Star Model, and Fans Can’t Get Enough of the Collab

Serena Williams Stuns as the New Face of Kim Kardashian’s Skims Campaign

In a crossover that blends sports royalty with fashion’s hottest brand, Serena Williams has officially stepped into the world of Skims. The 23-time Grand Slam champion was revealed this week as the newest face of Kim Kardashian’s billion-dollar shapewear and loungewear label, leaving fans buzzing over the collaboration.

Williams, known for her fierce dominance on the tennis court and her bold, unapologetic style, brought the same energy to her Skims debut. The campaign photos showcase Serena modeling some of the brand’s signature pieces — from sleek bodysuits to minimalist loungewear — highlighting her strength, curves, and confidence.

For Kim Kardashian, landing Serena is nothing short of a major win. “Serena is one of the greatest athletes of all time, but also a powerful businesswoman, mother, and fashion icon. She embodies everything Skims stands for — confidence, empowerment, and breaking boundaries,” Kardashian said in a statement accompanying the campaign launch.

The partnership also marks another post-retirement milestone for Williams, who has increasingly been embracing fashion and business ventures since stepping away from professional tennis in 2022. Known for her own clothing line, Serena has long blurred the line between athleticism and fashion, making her a natural fit for Skims’ mission to celebrate women of all shapes and backgrounds.

Fans quickly took to social media to celebrate the collaboration, calling it “an ace move” and praising both women for redefining what beauty and power look like. “Serena and Kim are both icons in their own lanes,” one fan wrote on X (formerly Twitter). “Seeing them team up feels legendary.”

With Williams’ star power now boosting Skims’ ever-expanding empire — which already includes partnerships with stars like Snoop Dogg, Usher, and the U.S. Olympic team — this campaign is shaping up to be one of the brand’s biggest cultural moments yet.

As one headline perfectly summed it up: Game, Set, Skims — Serena Williams just served the fashion world another ace.