TENNIS
Emma Raducanu stuns in new evian Mountain of Youth campaign ahead of Wimbledon return after describing 2024 as a ‘fresh start’
Emma Raducanu stuns in Evian’s new Mountain of Youth campaign ahead of her Wimbledon return after describing 2024 as a ‘fresh start.’
The former US Open champ, 21, posed in her tennis whites, flashing her pins in a breezy skirt while holding a racket – before playing a round with new ambassador Frances Tiafoe, 26.
She later swapped her pink socks for a pair of fluffy bear legs, embracing Evian’s mystical land, as she continues to work with the water brand after signing with them two years ago.
The Mountain of Youth campaign celebrates Evian’s heritage of the French Alps, where they have sourced the mountain-made mineral water for 15 years.
Emma’s collaborative work with Evian came after she became the hottest property in British sport, winning the US Open in 2021 and signing lucrative deals with the likes of Nike and Christian Dior.