CELEBRITY
What makes Europe different for Swift?
Swift is doing over 50 shows, including in the U.K., Switzerland and Poland.
While the timing and macroeconomic environments differ in each country compared to the U.S., Europe as a whole has some general advantages.
“[Europe has] stronger public transportation networks than the U.S., and so it’s easier to get to the venue from a wider region.
And so, we think that the impact is likely to be more spread out than just within that two-and-a-half mile radius,” Natalia Lechmanova, chief Europe economist at Mastercard Economics Institute, told Fortune.
That means people don’t necessarily have to be close to concert locations before attending, as they can bet on the efficient transport system to get them where they need to go.
It also helps that Swift’s tour dates are peppered over the summer when people are already looking to travel.
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