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A viral TikTok trend wants you to block celebrities like Taylor Swift and Kim K. Here’s why

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A new viral trend is emerging on TikTok, and not only are celebrities uninvited, they’re blocked.

Recent videos uploaded to TikTok, some gathering millions of views apiece, are urging social media users to block celebrities including Taylor Swift, Kim Kardashian and others on platforms like Instagram, Facebook and Spotify.

The reason for the “Celebrity Block Party,” as it’s been dubbed?

TikTok users are saying they feel disillusioned with famous pop figures over the Israel-Hamas war, in which they complain celebrities aren’t using their platforms to speak out against violence in the Middle East. A flashpoint in their anger also involves the recent Met Gala in New York City.

The calls to block influencers, users say, are meant to sting them where it hurts the most, their ad revenue.

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