BREAKING: The Kelce Family Sweeps the 2025 iHeart Podcast Awards as Kylie Kelce Earns Best Emerging Podcast for ‘Not Gonna Lie,’ While Jason Kelce and Travis Kelce’s ‘New Heights’ Secures Best Sports Podcast, Showcasing Their Podcasting Prowess Alongside NFL Legacy

Kylie Kelce Triumphs at 2025 iHeart Podcast Awards with Best Emerging Podcast Win for ‘Not Gonna Lie’

Austin, TX – On the evening of March 10, 2025, the Moody Theater in Austin buzzed with excitement during the iHeart Podcast Awards, held as part of the South by Southwest (SXSW) festival. Among the night’s standout moments, Kylie Kelce, wife of retired Philadelphia Eagles center Jason Kelce, emerged as a breakout star, clinching the Best Emerging Podcast award for her show, Not Gonna Lie. The victory not only marks a personal milestone for Kylie but also underscores the growing influence of the Kelce family in the podcasting world, following the earlier win of Best Sports Podcast for New Heights, hosted by her brothers-in-law, Jason and Travis Kelce.

A Family Affair at the iHeart Awards

The 2025 iHeart Podcast Awards celebrated excellence across various categories, recognizing the creativity and impact of podcasters worldwide. New Heights with Jason & Travis Kelce, the football-focused podcast featuring the Super Bowl-champion brothers from the Eagles and Kansas City Chiefs, respectively, secured the Best Sports Podcast award earlier in the evening. The show, known for its insider NFL insights, brotherly banter, and massive fanbase, has solidified its place as a powerhouse in sports media since its launch.

However, it was Kylie Kelce’s Not Gonna Lie that stole the spotlight in the Best Emerging Podcast category. The show, which debuted to critical acclaim, offers listeners an unfiltered glimpse into Kylie’s life beyond her role as “football wife” to Jason Kelce. With a mix of humor, vulnerability, and sharp commentary, Kylie tackles topics ranging from modern parenting and social media trends to the challenges and triumphs of women in sports—a male-dominated sphere she navigates with grace and authenticity.

Not Gonna Lie: A Personal Journey Turned Podcast Hit

As described on Apple Podcasts, Not Gonna Lie is Kylie’s platform to “set the record straight on gossip and speak her truths.” Armed with “one mic and zero f*cks,” she shares her experiences as a mother, wife, and public figure, often addressing misconceptions about her life in the shadow of NFL fame. The podcast has resonated with audiences for its relatability and Kylie’s willingness to dive into topics like imposter syndrome, motherhood, and the evolving landscape of women’s sports.

The win at the iHeart Awards is a testament to the show’s rapid rise. Since its launch, Not Gonna Lie has garnered praise for its fresh perspective and Kylie’s engaging storytelling. Guests like Fox Sports commentator Charissa Thompson, NFL sportscaster Erin Andrews, and Olympic sprinter Gabby Thomas have joined her to discuss their own journeys, further amplifying the podcast’s focus on women’s voices in sports and beyond. According to The Guardian, Kylie’s show is part of a burgeoning movement, with interest in women’s sports media projected to rise to 20% of the market by 2025—a landscape Not Gonna Lie is helping to shape.

A Kelce Family Legacy Expands

The iHeart Podcast Awards victory adds another chapter to the Kelce family’s legacy, which has long been defined by their dominance on the football field. Jason and Travis, both Super Bowl champions, have leveraged their NFL fame into New Heights, a podcast that offers fans unparalleled access to life in the league. Now, Kylie’s success with Not Gonna Lie extends that legacy into new territory, blending personal storytelling with cultural commentary.

Fans and industry insiders alike have celebrated the Kelce family’s podcasting prowess. “Kylie’s very real take on motherhood and her insights into women’s sports have made Not Gonna Lie a must-listen,” said Caroline Fitzgerald, CEO of Goals, a consultancy focused on women’s sports media. “She’s bringing authenticity to a space that’s often dominated by male voices, and it’s resonating.”

Looking Ahead

Kylie’s win at the iHeart Podcast Awards signals a bright future for Not Gonna Lie, as well as for the Kelce family’s broader media empire. With New Heights continuing to dominate the sports podcast category and Kylie carving out her niche in the emerging podcast space, the family is proving that their influence extends far beyond the gridiron.

As the podcasting industry grows, Kylie Kelce’s victory serves as an inspiration for women seeking to make their mark in media, particularly in sports and family-oriented content. With her candid approach and growing platform, Kylie is not just keeping up with the Kelce brothers—she’s setting a new standard for what it means to be a voice in the digital age.

The 2025 iHeart Podcast Awards may have concluded, but the ripple effects of Kylie Kelce’s triumph are just beginning. For fans of Not Gonna Lie and the Kelce family alike, this is only the start of an exciting new chapter.