JUST IN: Cannes Lions Festival Welcomes NFL Icons Travis and Jason Kelce for Amazon Port Panel Discussion

Kelce Brothers Take Cannes by Storm: Travis and Jason Shine at Amazon Port Panel

Cannes, France – June 16, 2025 – The sun-soaked French Riviera became the backdrop for an unexpected yet electrifying appearance by NFL superstars and podcasting sensations Travis and Jason Kelce. The brothers, known for their record-breaking podcast New Heights, brought their signature charisma, humor, and brotherly banter to the prestigious Cannes Lions International Festival of Creativity, captivating attendees at the Amazon Port Panel. The event, hosted at the iconic Amazon Port venue, showcased the Kelces’ remarkable journey from professional football to global media stardom, leaving the audience buzzing with excitement.

The Amazon Port Panel, a highlight of Cannes Lions 2025 is renowned for bringing together innovators, creators, and industry leaders to discuss the intersection of entertainment, technology, and storytelling. This year, Travis and Jason Kelce were the undeniable stars, offering a fresh perspective on how authenticity and connection can redefine content creation in the digital age. Moderated by Amazon’s Vice President of Global Media and Entertainment, the panel explored the meteoric rise of New Heights and the brothers’ unique ability to resonate with millions of fans worldwide.

From Gridiron to Global Stage

Travis Kelce, the Kansas City Chiefs’ star tight end, and Jason Kelce, the recently retired Philadelphia Eagles center, have long been celebrated for their on-field prowess. However, their off-field chemistry has propelled them to new heights through their podcast, New Heights with Jason and Travis Kelce. Launched in 2022, the show quickly became a cultural phenomenon, blending sports commentary, personal anecdotes, and unfiltered sibling rivalry. Its success—evidenced by millions of downloads and a passionate fanbase known as “92%ers” (a nod to a running podcast joke)—caught the attention of Amazon, leading to the brothers’ headline appearance in Cannes.

At the Amazon Port Panel, the Kelces shared the stage with industry executives and content creators, yet their down-to-earth demeanor stole the show. Dressed in casual yet stylish attire—Travis sporting a sleek blazer and Jason opting for a relaxed button-down—the brothers brought the same energy that makes New Heights a must-listen. “We just wanted to talk about football, life, and maybe roast each other a bit,” Jason quipped, prompting laughter from the audience. “Somehow, people keep tuning in.”

Authenticity as the Key to Success

The panel discussion delved into the ingredients behind New Heights’ global appeal. Travis emphasized the importance of authenticity, noting, “Fans can smell inauthenticity a mile away. We’re just ourselves—two brothers who love what we do and aren’t afraid to show it.” Jason echoed this sentiment, highlighting how their unpolished approach allows listeners to feel like they’re part of the conversation. “We’re not trying to be polished broadcasters. We’re just talking like we would at the dinner table,” he said.

Amazon’s partnership with New Heights, facilitated through Wondery, was a focal point of the discussion. The brothers praised the platform for giving them creative freedom while providing the resources to scale their vision. “Working with Amazon and Wondery has been a game-changer,” Travis said. “They get what we’re about and help us reach fans in ways we never imagined.” The panel also touched on the podcast’s expansion into live events, merchandise, and even potential TV adaptations, hinting at exciting developments on the horizon.

Cannes Meets Kelce Fever

The Cannes Lions Festival, often dubbed the “Oscars of advertising,” is no stranger to star power, but the Kelces brought a unique energy that resonated across industries. Attendees, ranging from marketing executives to creative directors, were visibly captivated by the brothers’ storytelling. One moment, Travis had the crowd roaring with laughter as he recounted a childhood story of outsmarting Jason in a backyard football game; the next, Jason offered a heartfelt reflection on how their podcast has deepened their bond as brothers.

The Amazon Port venue, a sleek seaside hub overlooking the Mediterranean, provided the perfect setting for the Kelces’ larger-than-life presence. The panel was interspersed with clips from New Heights, showcasing the brothers’ comedic timing and emotional depth—whether discussing Travis’ Super Bowl victories or Jason’s retirement from the NFL. These moments underscored why New Heights has transcended sports to become a cultural touchstone.

A Global Platform for Storytelling

Amazon’s decision to feature the Kelces at Cannes Lions reflects the growing influence of athlete-driven media in the entertainment landscape. The panel highlighted how platforms like Amazon and Wondery are empowering creators to build direct connections with audiences. “The world is changing,” Jason noted. “Fans want real stories, real people. That’s what we’re trying to give them, and Amazon’s helping us do it on a massive scale.”

The Kelces also touched on their plans to expand New Heights internationally, with Travis teasing potential live shows in Europe. “Cannes is just the start,” he said with a grin. “We’re ready to take this thing global.” Their infectious enthusiasm left little doubt that the brothers are poised to conquer new markets, much like they’ve dominated the podcast charts.

A Lasting Impression

As the panel drew to a close, the Kelces received a standing ovation—a rare feat at a festival known for its discerning audiences. Their ability to bridge sports, entertainment, and authentic storytelling resonated deeply, sparking conversations about the future of content creation. For Amazon, the event was a testament to the power of its platforms to amplify unique voices, while for the Kelces, it was another milestone in their remarkable post-NFL journey.

As the brothers left the stage, fans and industry insiders alike flocked to social media, with posts on X buzzing about “Kelce fever” taking over Cannes. One user summed it up perfectly: “Travis and Jason at Cannes Lions? That’s the crossover we didn’t know we needed. #NewHeights #AmazonPort.”

The Kelce brothers may have arrived in Cannes as NFL stars, but they left as global storytellers, proving that their New Heights journey is only just beginning. With Amazon’s support and their unrelenting authenticity, Travis and Jason Kelce are redefining what it means to be creators in the modern age—one podcast episode, one panel, and one heartfelt story at a time.

For more information on Amazon’s initiatives at Cannes Lions, visit amazon.com/canneslions. To explore subscription options for enhanced access to content like New Heights, check out x.ai/grok.