JUST IN: Jason Kelce Takes a Punch in an Epic and Entertaining Beer Commercial Alongside Brother Travis Kelce and UFC Legend Chuck Liddell!

Jason Kelce Takes Center Stage in Hilarious Beer Commercial with Brother Travis and UFC Icon Chuck Liddell

In an unexpected fusion of NFL stardom, sibling rivalry, and mixed martial arts flair, retired Philadelphia Eagles center Jason Kelce has joined forces with his Super Bowl-champion brother Travis Kelce and UFC legend Chuck Liddell for a lighthearted beer commercial that’s already sparking excitement. Teased in a series of images posted on X by TMZ earlier today at 07:32 UTC, the ad features Jason taking a theatrical fake punch in a staged dojo setting, blending humor with the trio’s athletic legacies. As the clock strikes 08:34 AM WAT on July 29, 2025, fans and marketers alike are buzzing about this creative crossover.

A Dojo Drama Unfolds

The TMZ post, linked to a thread showcasing two striking images, captures the essence of this unique collaboration. In the first frame, Jason Kelce—sporting a white martial arts gi adorned with a red belt—dodges a mock punch from an unseen assailant, his expression a mix of determination and surprise. The second image shows a post-scene moment, with Jason chatting animatedly with Travis, dressed in a casual black-and-white shirt and shorts, and Chuck Liddell, exuding his trademark stoic cool. The backdrop, featuring red lanterns and a lively crowd, evokes a retro martial arts film vibe, setting the stage for what promises to be a narrative-rich advertisement.

This commercial is believed to be part of a campaign for Garage Beer, a fast-growing light beer brand co-owned by the Kelce brothers since mid-2024. The “BREWMITE” campaign, as it’s reportedly called, pays homage to 1980s kung fu movies, with Jason undergoing a humorous training montage overseen by a real martial arts instructor, as detailed in a recent press release from Craft Brewing Business. The stakes? A gleaming golden can of Garage Beer, turning a simple ad into an over-the-top underdog story.

A Star-Studded Lineup

Jason Kelce, who retired from the NFL in 2024 after a 13-year career that included a Super Bowl LII victory, brings his everyman charm to the project. His brother Travis, the Kansas City Chiefs tight end and a three-time Super Bowl winner (LIV, LVII, LVIII), adds his larger-than-life persona, further amplified by his high-profile relationship with pop icon Taylor Swift. Meanwhile, Chuck Liddell, the former UFC Light Heavyweight Champion known for his “sprawl and brawl” fighting style, lends authenticity and a touch of nostalgia. Liddell, who retired from MMA in 2010 after a storied career, last appeared in a high-profile role on Celebrity Big Brother in 2018, making this cameo a delightful surprise for fans.

The trio’s chemistry is palpable, with the fake punch scene—delivered with Liddell’s expert timing—serving as the comedic centerpiece. A 2022 Nielsen study supports this approach, noting that sports-related ads with humor increase brand recall by 23% among the 18-49 demographic, a key target for beer brands. Additionally, a 2024 market report highlights that celebrity-driven commercials can boost social media engagement by up to 15%, a trend already evident as X users react to the TMZ teaser with comments like, “Jason getting ‘rekt’ by Chuck is peak entertainment!”

Marketing Meets Martial Arts

This collaboration aligns with Garage Beer’s playful branding strategy, which emphasizes community and storytelling over traditional advertising. The brand, launched with a focus on light beer simplicity, has leveraged the Kelce brothers’ fame to carve a niche in a competitive market shaken by Bud Light’s recent challenges. The “BREWMITE” campaign, filmed in a real Florida martial arts school, mirrors the brand’s unhinged yet relatable vibe, as noted in a Marketing Dive article from April 2025. The content will roll out across Garage Beer’s website, Instagram, and X, aiming to build a loyal following through shared laughs and special offers.

The involvement of Travis, who hosted Saturday Night Live in 2023, and Liddell, a pioneer in MMA’s rise to mainstream popularity, underscores a deliberate effort to blend entertainment with athletic credibility. The ad’s potential to go viral is heightened by its timing—released just as the NFL preseason looms—suggesting a strategic debut during a high-viewership sports event.

Fan Reactions and Future Prospects

Since TMZ’s post at 07:32 UTC, the Xverse has erupted with enthusiasm. One user wrote, “Travis and Jason with Chuck Liddell? This beer ad is going to break the internet!” Another quipped, “Jason’s karate skills are as good as his blocking—fake but effective!” The teaser has already garnered thousands of views, with anticipation building for the full commercial.

Industry insiders speculate that the ad could premiere during an NFL preseason game or a UFC event, maximizing its reach among sports fans. Given the Kelce brothers’ massive followings—Jason with his New Heights podcast and Travis with his global celebrity—and Liddell’s cult status, this could set a new standard for athlete-driven marketing. Fans are also eager for a potential sequel, with the campaign’s narrative structure leaving room for more dojo antics.

Conclusion

The Jason Kelce, Travis Kelce, and Chuck Liddell beer commercial is a testament to the power of humor, family bonds, and cross-sport appeal in modern advertising. As Garage Beer continues to grow, this collaboration highlights how sports icons can reinvent themselves post-career, delivering laughs while boosting brand visibility. With the full ad yet to drop, the sports world—and beer enthusiasts—can only wait with bated breath. Raise a cold one to this unexpected trio, and stay tuned for what’s next in this martial arts-inspired marketing saga!