JUST IN: NFL Superstar Patrick Mahomes and Inter Miami star Lionel Messi in new adidas ad “You Got This”

Patrick Mahomes and Lionel Messi Star in adidas’ Inspiring “You Got This” Campaign

In a powerful celebration of resilience and self-belief, adidas has unveiled the latest chapter of its global “You Got This” campaign, featuring two of the world’s most iconic athletes: NFL superstar Patrick Mahomes and soccer legend Lionel Messi. Launched on June 12, 2025, the campaign continues adidas’ mission to help athletes of all levels overcome the pressures of sport, encouraging them to rediscover the joy of competition with the rallying cry, “You Got This.”

A Star-Studded Collaboration

The new short film, shared by @nicekicks on X, showcases Mahomes, the Kansas City Chiefs quarterback, and Messi, the Inter Miami and Argentina maestro, as they inspire the next generation to tackle pressure head-on. Set against the iconic backdrop of Queen and David Bowie’s “Under Pressure,” the campaign captures the essence of high-stakes moments in sports, from the gridiron to the soccer pitch, while emphasizing that pressure is just part of the game—not a barrier to success.

Mahomes, known for his clutch performances in the NFL, and Messi, widely regarded as the greatest soccer player of all time, bring their unique stories of triumph to the campaign. Their involvement underscores adidas’ commitment to uniting athletes across sports to deliver a universal message of empowerment. The film features dynamic scenes of both stars mentoring young athletes, reminding them to trust their skills and embrace the moment, no matter the stakes.

The Message: Rediscovering Joy in Sport

The “You Got This” campaign, which first launched in February 2024 ahead of Super Bowl LVIII, aims to disarm negative pressure in sports, particularly for Gen Alpha and Gen Z athletes who may feel overwhelmed by expectations. Adidas has partnered with neuroscientists at Neuro11 to study how elite athletes like Mahomes and Messi manage pressure, revealing that top performers are up to 40% more effective in high-stakes scenarios than grassroots athletes. These insights are woven into the campaign, offering practical tools like multi-sport how-to guides and a candid four-part athlete series on adidas’ Instagram and YouTube channels.

In the latest film, Mahomes is seen encouraging a young football player before a critical play, echoing his own advice: “Pressure is a part of the game, but it doesn’t have to control you. It’s only a throw, or a catch, or a kick, so trust yourself and enjoy the moment.” Similarly, Messi, whose career is defined by moments of brilliance under intense scrutiny, inspires a young soccer player to channel pressure into creativity, showcasing his signature flair on the field.

A History of Connection

This isn’t the first time Mahomes and Messi have crossed paths through adidas. In February 2025, Messi attended Super Bowl LIX in New Orleans to support Mahomes, joined by other adidas athletes like Tyreek Hill, Micah Parsons, and Anna Hall. The event highlighted the camaraderie among adidas’ “Three Stripes family,” with Messi sporting an unreleased pair of Messi x adidas Superstar 82 sneakers. Later, in April 2025, the two met again at adidas’ 2026 World Cup kickoff event in Los Angeles, posing with the World Cup trophy and sparking viral reactions from fans.

Their shared adidas endorsement has fostered a mutual respect, with Mahomes admitting he was “so nervous” when he first met Messi in April 2024 before an Inter Miami match at Arrowhead Stadium. The NFL star’s humility and Messi’s down-to-earth demeanor have made their collaborations authentic, resonating with fans across sports.

Cultural Impact and Fan Reactions

The “You Got This” campaign has already made waves, with the latest film garnering significant attention on social media. A post by @M10GOAT on X, featuring Mahomes and Messi, called them “legends” and included a heart-eyes emoji, reflecting the excitement among fans. However, not all reactions have been universally positive. When Mahomes shared a photo with Messi at the World Cup event, some fans trolled him, comparing his NFL achievements to Messi’s global soccer dominance. Yet, the overwhelming sentiment celebrates the unity of two GOATs (Greatest of All Time) inspiring each other and the next generation.

Why It Matters

Adidas’ “You Got This” campaign transcends traditional marketing by addressing the mental health challenges athletes face. By leveraging the star power of Mahomes and Messi, the brand delivers a message that resonates beyond professional sports, encouraging young athletes to focus on self-belief and fun. The campaign’s timing, ahead of major events like the 2026 World Cup, ensures its relevance as global sports fever builds.

For Mahomes, the campaign aligns with his ongoing pursuit of greatness after a heartbreaking Super Bowl LIX loss to the Philadelphia Eagles. For Messi, it’s a continuation of his legacy as a global icon who inspires millions, both on and off the pitch. Together, they embody adidas’ vision of a world where athletes, from amateurs to pros, can face pressure with confidence and say, “You Got This.”

Where to Learn More

Fans can explore the campaign at adidas.com/us/yougotthis and follow updates on instagram.com/adidas and tiktok.com/adidas. The Mahomes and Messi signature collections, including the Mahomes 2 shoe and Messi x adidas Superstar 82 sneakers, are available on the adidas website, allowing fans to gear up like their idols.

As adidas continues to champion athletes worldwide, the “You Got This” campaign, led by Patrick Mahomes and Lionel Messi, stands as a testament to the power of perseverance, unity, and the joy of sport.