NEWS
PIERS MORGAN — I’ve seen better singers and musicians than Taylor Swift in my time, but she has something that blows other stars away
No dad-dancing, OK?’ instructed my 12-year-old daughter firmly as we arrived at Wembley Stadium on Sunday night.
Elise will tolerate many things from her father, but not, it turned out, me shaking off some frantic moves to Taylor Swift as Prince William did in front of his kids last Friday.
Nor was I allowed to wear ‘boring’ clothes.
Nor could we miss a single second of the entire six-hour extravaganza including terrific warm-up acts Benson Boone and Paramore, and extensive – and expensive! – time spent in the merchandise area.
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I’ve barely been to any concerts since I ran The Sun’s Bizarre column from 1989-1994 and attended so many gigs that I developed an allergy to them.
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But when you have a young daughter then not attending a Taylor show isn’t an option, so I came out of retirement.
And I was genuinely curious to experience the biggest pop music phenomenon since peak Madonna and Michael Jackson, and possibly even peak Beatles.
I saw both Madge and Jacko at Wembley during my Bizarre days, and they were both sensational.
Could Taylor live up to them, or even deserve to be mentioned in the same sentence as the Fab Four?
Her 152-date Eras stadium tour will gross more than £1.5 billion from ticket sales alone by the time it ends in December.
Merch rakes her in another £1.5 million PER NIGHT, adding £228 million to the pot, and the movie of the show netted another £204 million, taking the overall revenue income to nearly £2 billion.
These are staggering statistics, dwarfing anything that any other musician has ever earned from a tour.
And that’s before we get into the massive global Taylor economy boost which has seen cities all over the world, including London, enjoy surging Swift-related spending from hotels, restaurants, taxis, shops, car rentals and sight-seeing.
Taylor’s latest album The Tortured Poets Department selling 2.6 million copies in its first week
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