Taylor Swift Clock Theory Sends Internet Into Meltdown

Swifties have become known for analyzing every decision Taylor Swift makes, to see if it hints at new music being released—and now they’re focusing on the color of an Eras Tour clock.

Swift kicked off the European leg of her record-breaking tour in March, with her ensemble including 16 backup dancers, four vocalists, and a dedicated live band. The three-and-a-half-hour show features 44 songs across 10 acts, with each “era” inspired by a different album and time in the singer’s life.

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Now eagle-eyed fans have noticed that the clock included in the concert’s set design has changed from pink to orange.

According to a popular Reddit thread from 2022, all of Swift’s albums correlate to a certain color. For example, her second album, Fearless is considered to be yellow; Speak Now is purple; her fourth album, Red, is red; reputation is black and her seventh album, Lover, is pink.

Swifties have long speculated that orange would be the color of Swift’s next album since she has subtly incorporated the color into the Eras Tour.

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Taylor Swift on May 29, 2024 in Madrid, Spain, and the clock at the Groupama Stadium in France as part of the Eras Tour on June 2, 2024. Fans have a theory about the changing… More XAVI TORRENT/JEFF PACHOUD/TAS24/GETTY IMAGES FOR TAS RIGHTS MANAGEMENT/AFP VIA GETTY IMAGES
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Newsweek emailed Swift’s publicist for comment on Thursday.

TikTok user @swiftiessweetheart took the video-sharing platform to say what she had noticed, questioning whether this meant something new was on the horizon.