Taylor Swift Prevails Over Billie Eilish for a Fifth Week at No. 1

In a tight battle that had fans hustling to support their favorite star, “The Tortured Poets Department” outsold “Hit Me Hard and Soft.

Taylor Swift holds the No. 1 spot on Billboard’s latest album chart for a fifth consecutive week, after an intense contest with Billie Eilish in which both stars released a blizzard of “versions” of their LPs to lure fans.

Eilish fought for “Hit Me Hard and Soft,” her third album, with release-week arena listening events in New York and Los Angeles. In an era of supersized track lists as a strategy to maximize streaming yield, the LP had just 10 songs. But fans were given a long menu of options to buy it, including nine colored vinyl editions. There were also four CDs, among them a “splatter” variant for which Eilish herself decorated the covers with splashed paint (“each one is unique,” her website said).

But Swift may have fought harder, or at least hurled more product at the marketplace. Since “The Tortured Poets Department” was released last month, it has come out in more than 20 iterations, according to Billboard, with enough track list variations, media pigments, bonus tracks and collectible goodies like autographs and magnets to keep fans coming back.