CELEBRITY
Taylor Swift’s Eras Tour could boost Europe’s economy more than America’s, experts predict
There’s no disputing it—Taylor Swift is one of a kind.
The American pop icon filled a blank space the world didn’t know it had with her soulful music. And although her songs are impactful, Swift is an economic tour de force, too.
Her Eras Tour, which kicked off last year on the heels of a global pandemic, shattered records as the highest-grossing tour in history. Every city she performed at saw a boost in business, whether from retail, food and beverage, or hotel room sales.
Swift’s influence is so profound that the Eras Tour generated $5 billion in consumer spending in the U.S. in just six months, Nomura estimates suggest.
The singer is now applying her economic clout in Europe for this cruel summer, and experts think its benefits might exceed the U.S. leg of her tour.
BREAKING: Big News for Kanye West and Bianca Censori: The Power Couple Is Expecting Their First Child Together
JUST IN: Musk vs. Kelce — Elon Musk shocks fans by challenging Taylor Swift’s partner, Kansas City Chiefs’ Travis Kelce, to a high-profile boxing showdown
JUST IN: Taylor Swift to Headline AMAs 2025 with Travis Kelce in Tow, as the NFL Star Rubs Shoulders with Celebs at Timberlake’s Prestigious Las Vegas Golf Invitational
BREAKING: Taylor Swift and Travis Kelce Turn Heads Leaving Las Vegas Hand-in-Hand After a Glamorous Night at Patrick Justin Timberlake 8AM Invitational
JUST IN: Taylor Swift and Travis Kelce Share Sweet PDA as They Exit 8AM Invitational Gala in Las Vegas, Cementing Their Power Couple Status
NFL Superstars Travis and Jason Kelce Swap Football for Fairways, Showcasing Their Golf Skills at Justin Timberlake’s Prestigious 8AM Invitational in Las Vegas 2025, Then Unwind with a Laid-Back Card Game Session on the Course
BREAKING: NBA Boston Celtics Superstar Jayson Tatum Set to Welcome Second Child with Partner Ella Mai in Sweet Reveal!
JUST IN: Kanye West Left Fuming, Slams Jeff Bezos in Heated Rant After Twitch Swiftly Bans Him Only 10 Minutes Into His Initial Live Broadcast
Breaking: Amid Pope Francis’ Funeral, US President Trump and Ukraine’s Zelenskyy Engage in High-Stakes Peace Talks Inside St. Peter’s Basilica
JUST IN: Travis Kelce Turns Heads at Justin Timberlake’s 8AM Invitational in Las Vegas with a Stylish Tribeca Hat and Cardigan Look, Prompting Fans to Tag Taylor Swift in Admiration
JUST IN: Stephen King Tears Into Trump for His Blue Suit and Sleeping Through the Late Pope Francis’ Funeral in Rome Saying “Utterly Pathetic, An Embarrassment on the World Stage’
