CELEBRITY
Taylor Swift’s Eras Tour could boost Europe’s economy more than America’s, experts predict
There’s no disputing it—Taylor Swift is one of a kind.
The American pop icon filled a blank space the world didn’t know it had with her soulful music. And although her songs are impactful, Swift is an economic tour de force, too.
Her Eras Tour, which kicked off last year on the heels of a global pandemic, shattered records as the highest-grossing tour in history. Every city she performed at saw a boost in business, whether from retail, food and beverage, or hotel room sales.
Swift’s influence is so profound that the Eras Tour generated $5 billion in consumer spending in the U.S. in just six months, Nomura estimates suggest.
The singer is now applying her economic clout in Europe for this cruel summer, and experts think its benefits might exceed the U.S. leg of her tour.
Taylor Swift and NFL star Travis Kelce Seen Indulging in a Romantic Yacht Getaway After Chiefs Close Out Preseason Against the Bears
Taylor Swift Spotted in the Stands with Caitlin Clark at Arrowhead Stadium During Chiefs-Bears Showdown to Support Travis Kelce and Chiefs
Candace Owens Accuses Elon Musk’s X App Allegedly Frames Taylor Swift and Travis Kelce as Anti-Trump Activists in a Sinister Deepfake Campaign to Spark Chaos Among Their Fans Towards Donald Trump
Federal Judge Blocks Donald Trump’s Sweeping Prosecution Order Targeting Taylor Swift, Bruce Springsteen, Beyoncé, Barack Obama, Joe Biden, Mark Zuckerberg, and Manhattan DA Alvin Bragg
Taylor Swift Announces She’ll Take ‘The Life of a Showgirl’ on the Road Across the U.S., Committing All Tour Proceeds to Gaza, Ukraine, Israel and Iran War Relief Efforts, While Explicitly Excluding Donald Trump’s Red States From Her List of Tour
Travis Kelce Leaves Field Looking Downcast After Another Disappointing Showing Against the Bears with his Girlfriend Taylor Swift in the Stand, Capping a Preseason Marked by Uncharacteristic Struggles and Lingering Questions About His Form
President Trump Directs OIG to Launch Probe Targeting Music Icons Taylor Swift, Bruce Springsteen, Beyoncé, Robert De Niro, Tech Mogul Elon Musk, and Political Figures Barack Obama, Hillary Clinton, and Joe Biden after John Bolton’s arrest
Taylor Swift Spotted Arriving at Arrowhead Stadium to Cheer on Travis Kelce Before Chiefs’ Third Preseason Clash with Chicago Bears
Game Day Atmosphere Heats Up as Travis Kelce Arrives at Arrowhead, Leading the Charge for the Chiefs Before Their Preseason Battle Against the Bears in Kansas City
Travis Kelce and Patrick Mahomes Lead the Way Into Arrowhead as Kansas City Chiefs Gear Up for Third Preseason Matchup with Chicago Bears
After 14 Years of Marriage and a Public Promise to Stay Child-Free, Seth Rogen and Lauren Miller Rogen Stun Fans With Shocking Baby Announcement That No One Saw Coming
